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Brandscapes : architecture in the experience economy / Anna Klingmann. - Cambridge ; London : MIT Press, 2007. - 364 s. : il. kolor. ; 24 cm.
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? Klingmann Anna.
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There are copies available to loan: sygn. KW.A.0014 (1 egz.)
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Looks critically at the controversial practice of branding by examining its benefits, and considering the damage it may do. The author argues that architecture can use the concepts and methods of branding - not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation.
Bibliography, etc. note
Bibliogr. s. 331-350.
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